A Small Number of Repeat Visitors to an E-Commerce Site

question 4

Multiple Choice

A small number of repeat visitors to an e-commerce site might indicate that ____.

• A) visitors are not finding useful information or helpful features
• B) Web site promotion methods are working
• C) the site has page that is seldom viewed
• D) shoppers are not being converted into buyers

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Definitions:

APC (Average Propensity to Consume)

The fraction of income that households plan to spend on goods and services; it is the ratio of total consumption to total disposable income.

Disposable Income

Refers to the amount of money that households have available for spending and saving after income taxes have been accounted for.

APS (Average Propensity to Save)

The fraction of total income that is saved by the average household.

Disposable Income

The amount of money an individual or household has to spend or save after income taxes have been deducted.