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Routine Response Behavior
Refers to consumer purchasing decisions made out of habit without much deliberation or product comparison.
Prepurchase Behavior
The actions and processes consumers go through before making the final decision to purchase a product or service.
Problem Recognition
The first step in the consumer decision-making process, where a consumer identifies a need or problem that needs to be solved.
Alternative Evaluation
The phase in the consumer decision process where individuals assess the benefits and drawbacks of different choices available to them before making a purchasing decision.
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