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Read the paragraph below and answer the questions that follow.
(1) The staff at the Shoe Barn is trained to use a very effective customer service procedure. (2) When a customer enters the store, a nearby salesperson first greets that person by saying, "Hello, welcome to Shoe Barn." (3) Second, the salesperson asks the customer, "Can I help you find something today?" (4) Third, the employee listens carefully to the customer's description of the shoes he or she is looking for and leads the customer to the appropriate part of the store. (5) While helping the customer find what he or she needs, the salesperson also describes that day's specials and sales. (6) Finally, when the customer is ready to purchase an item or leave the store, the salesperson smiles and says, "Thank you for shopping at Shoe Barn!"
How many steps are in the process?
Density of Distribution
The measure of how extensively a product is made available to customers through the distribution channels.
Firm's Products
The goods or services offered by a business to its customers.
Intensive Distribution
A strategy employed by companies to distribute their products through as many outlets as possible to maximize product availability and consumer access.
Exclusive Distribution
A distribution strategy where a supplier grants exclusive rights to a single wholesaler or retailer to sell their product in a specific territory, limiting competition.
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