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In the accompanying figure, the portion of the picture that appears as well as the way it appears is determined by the size mode. The Cut size mode displays only the portion of the picture that will fit in the space allocated to it.
Planning Phase
the stage in a project or process where objectives are defined, and the methods to achieve them are formulated.
Marketing Program
A comprehensive plan that integrates all marketing efforts, such as advertising, promotions, and branding, to achieve specific business objectives.
SWOT Analysis
A framework for analyzing a company's internal competencies (strengths and weaknesses) and its external environment (opportunities and threats) to inform strategy.
Customer Value Proposition
A business or marketing statement that explains why a customer should buy a product or use a service, highlighting the unique value it provides.
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