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Great Depression
A severe worldwide economic downturn that took place during the 1930s, marked by massive unemployment and widespread poverty.
Sales Orientation
A business approach focusing on the promotion and selling of products, often prioritizing sales volume over customer satisfaction or product quality.
Exchange
An activity that occurs when a buyer and seller trade things of value so that each is better off as a result.
Marketing Concept Era
The Marketing Concept Era refers to the period in which businesses recognized the importance of understanding customer needs and wants to guide the production, promotion, and selling of their products and services.
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