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Trade between countries tends to
Framing
The concept of how choices are presented or "framed" can significantly influence decision-making processes.
Value Signal
An indication or measure that suggests the economic worth or utility of a product, service, or asset to consumers.
Credible Signal
An action taken by a party to demonstrate its ability or intention in a way that can be trusted or believed by others.
Consistent Message
Communication that is uniform and remains the same across different platforms and over time, enhancing brand recognition and trust.
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