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Table 3-7
Assume that Japan and Korea can switch between producing cars and producing airplanes at a constant rate.
-Refer to Table 3-7.We could use the information in the table to draw a production possibilities frontier for Japan and a second production possibilities frontier for Korea.If we were to do this,measuring airplanes along the horizontal axis,then
Trustworthiness
Whether a source will honestly tell you what he or she knows.
Halo Effect
The assumption that because people have one desirable trait (e.g., attractiveness), they also possess many other desirable traits (e.g., intelligence).
Fear-based Messaging
A strategy that uses scare tactics or the threat of negative consequences to influence behavior or attitudes.
Moderate-fear Message
Communication that utilizes a moderate level of fear to persuade or motivate behavior change without overwhelming the audience.
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