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Table 3-9
Barb and Jim run a business that sets up and tests computers. Assume that Barb and Jim can switch between setting up and testing computers at a constant rate. The following table applies.
-Refer to Table 3-9.Barb's opportunity cost of setting up one computer is testing
Consumer Behavior
The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Buyer Behavior
The study of how individuals or groups select, purchase, use, or dispose of goods, services, ideas, or experiences to satisfy their needs and desires.
Marketing Management
The process of planning, executing, and overseeing marketing strategies and tactics to attract, engage, and retain customers.
Attracting Customers
The strategies and tactics businesses use to draw potential buyers towards their products or services.
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