____________________ Switches Are Drawn by Adding a Wedge to One

question 7

Essay

____________________ switches are drawn by adding a wedge to one of the four basic switches.

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Definitions:

Situation Analysis

A systematic collection and evaluation of past and present economical, political, social, and technological data, aimed at identifying internal and external forces that may influence the organization's performance.

Strategic Management Planning

The process of defining an organization's strategy, making decisions on allocating resources to pursue this strategy, and ensuring the alignment of company goals with strategic direction.

Environmental Scanning

Involves the process of collecting, analyzing, and using information about trends, events, and relationships in an organization's external environment to assist in planning.

Strategic Marketing Process

A systematic approach to planning, executing, and evaluating marketing strategies to achieve business goals.