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Suppose you are in charge of setting prices at a local sandwich shop.The business needs to increase its total revenue,and your job is on the line.If the demand for sandwiches is elastic,you
Skinner Box
An experimental apparatus used in the behavioral study of animals, designed to measure responses to stimuli and consequences, such as rewards or punishments.
B. F. Skinner
An American psychologist known for his work in behaviorism and the development of the operant conditioning theory.
Reinforcement Unit
A measure or instance of reinforcement, which can be positive or negative, used to increase the likelihood of a desired response or behavior.
Primary Reinforcer
A stimulus that is naturally rewarding and satisfies a basic biological need, such as food, water, or sleep.
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