Examlex
If a supply curve is horizontal, then supply is said to be perfectly elastic, and the price elasticity of supply approaches infinity.
Target Return
A pricing strategy that sets the price point based on a predetermined return on investment or desired profit margin.
Profit Goal
A specific, quantifiable financial objective set by a business, aiming to achieve a particular level of profit within a defined period.
Pricing Objectives
Goals that a company wants to achieve through the pricing of its products, such as maximizing profit, increasing market share, or deterring competition.
Market Share
The portion of a market controlled by a particular company, measured by sales volume or revenue.
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