Private Solutions May Not Be Possible Due to the Costs

question 459

Multiple Choice

Private solutions may not be possible due to the costs of negotiating and enforcing these solutions. Such costs are called

• A)transaction costs.
• B)corrective costs.
• C)input costs.
• D)private costs.

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Definitions:

Evaluative Criteria

The various dimensions, standards, or attributes that consumers consider when judging the merits of competing options.

Consideration Set

A group of brands or products that a consumer views as viable options to fulfill a specific need or desire.

Subjective Attributes

Qualitative features or characteristics of a product or service that are based on personal opinions, tastes, and preferences.

Objective Attributes

The tangible and measurable features of a product, such as quality, price, and size, which can be directly compared across products.