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Goods that are rival in consumption include both
Retailing Activities
Tasks and functions involved in selling goods and services directly to consumers for their personal, non-business use.
Supply Chain Management
The oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer.
Corporate Vertical Marketing System
A vertically integrated marketing strategy where a single company controls multiple levels of its distribution and production process.
Direct Marketing Channel
The manufacturer sells directly to the buyer.
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