When Consumers Are Exposed to Additional Choices That Result from the Introduction

question 507

Multiple Choice

When consumers are exposed to additional choices that result from the introduction of a new product,

• A)their satisfaction is likely to be lowered as a result of their having to make additional choices.
• B)a product-variety externality is said to occur.
• C)an advertising externality is said to occur.
• D)consumers are likely to experience negative consumption externalities.

---

Definitions:

Sales Volume

The quantity of products or services sold by a business within a specific period.

Contribution Margin

The difference between sales revenue and variable costs, representing the portion of sales revenue that contributes to covering fixed costs and generating profit.

Sales Volume

The quantity of products or services sold within a specific period, critical for revenue and profitability analysis.

Mixed Cost

An expense that contains both a fixed cost component and a variable cost component, changing in total with the level of activity but not proportionately.