How Does Advertising Signal to Consumers That the Product Is

question 196

Multiple Choice

How does advertising signal to consumers that the product is a good one?

• A)By seeing famous people using the product, consumers infer that they too can be famous.
• B)By being willing to spend money on advertising, firms let consumers know the product is likely a good one since firms would not likely advertise a poor product.
• C)By making consumers laugh during commercials, firms are associating positive experiences with the product.
• D)Without allowing consumers to actually use the product, it is not possible for firms to signal to consumers the product's quality.

Explain the concept of social networks and their impact on individuals and society.

Understand the concept of attribution theory and how people perceive the actions and motives of in-group versus out-group members.

Comprehend the significance and implications of weak ties within social networks.

Recognize the effects of authority on individual behavior in a research or organizational setting.

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Definitions:

FICA-OASDI Payable

The amount owed by employers and employees for Social Security taxes, as mandated by the Federal Insurance Contributions Act (FICA), specifically for Old Age, Survivors, and Disability Insurance (OASDI).

FICA-Medicare Payable

This refers to the portion of FICA taxes collected from employees' wages and salaries that is allocated to cover Medicare expenses, a mandatory financial obligation for employers.

Federal Income Tax Payable

The amount of income tax a company or individual owes to the federal government, yet to be paid.

FUTA Payable

The amount owed by employers for the Federal Unemployment Tax Act, a federal tax used to help fund state workforce agencies.