Which of the Following Statements Regarding Brand Names in Advertising

question 297

Multiple Choice

Which of the following statements regarding brand names in advertising is not correct?

• A)Brand names provide consumers with information about quality when quality cannot be easily judged in advance of purchase.
• B)Brand names give firms an incentive to maintain high quality to maintain the reputation of the firm.
• C)Brand names allow firms to produce and sell inferior products in the long run since people will continue to purchase the brand-name product.
• D)Brand names can cause consumers to perceive differences in products that do not actually exist.

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Definitions:

Hidden Toy

A concept in developmental psychology referring to an infant's ability to remember an object exists even when it is not visible.

Bayley-III

The third edition of the Bayley Scales of Infant and Toddler Development, a standard series of measurements used to assess the development of children up to 3 years of age.

Play Activity

Engagements in activities for enjoyment and recreation rather than a serious or practical purpose, especially common among children but also practiced by adults.

Bayley-III

A comprehensive developmental assessment tool for young children, assessing cognitive, language, and motor skills.