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Transnational corporations
Sales Analysis
The evaluation and study of actual sales in a given period, helping businesses understand sales performance and trends.
Return on Marketing Investment
A calculation used to assess the efficiency and profitability of marketing expenditures.
Gross Margin
The difference between revenue and the cost of goods sold, divided by revenue, expressed as a percentage.
Marketing Activities
Actions or initiatives undertaken by companies to promote their products or services, including advertising, social media campaigns, and public relations.
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