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The European Union emphasizes the "precautionary principle," which requires
First Movers
Product pioneers that are the first to create a market or product category, making them readily recognizable to consumers and thus establishing a commanding and early market share lead.
Establishing the Market
The process of defining and understanding the potential audience for a product or service, including their needs and how best to reach them.
Market Acceptance
The degree to which a new product or service is positively received and adopted by its intended market or audience.
Innovators
Individuals or organizations that are first to explore and adopt new ideas, technologies, or practices, often leading the way in developments or trends.
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