One of the Biggest Disadvantages of Secondary Data Research Is

question 50

Multiple Choice

One of the biggest disadvantages of secondary data research is that the

• A)sample seldom represents the population of interest to the researcher.
• B)researcher is limited to data already collected.
• C)researcher may become too involved with the group to remain unbiased.
• D)participants may act differently in a laboratory setting.

---

Definitions:

Goodwill Impairment

A write-down of the goodwill account on a company's balance sheet if the fair value of a business unit falls below its carrying value.

Consolidated Shareholders' Equity

The total equity in a company, combining the equity holdings across all subsidiaries and the parent company.

Surplus (Deficit)

A financial situation where income exceeds expenditures (surplus) or expenditures exceed income (deficit) over a given period.

Unrealized Intercompany Profits

Profits that result from transactions between parent and subsidiary companies that have not yet been realized through sales to external parties.