Examlex
The idea that heterosexuals will have more favorable attitudes toward gays and lesbians if they had prior contact with someone who is gay or lesbian is known as
Marketing Messages
Communications aimed at informing or persuading potential customers about the benefits of a product or service.
Sales Messages
Communications designed to persuade or inform potential customers about products or services.
Persuasive Claim
An assertion designed to convince or influence others to adopt a particular belief or action.
Guidelines
Recommendations or rules that provide direction on how to do something in a consistent manner.
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