Examlex
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Consumer Confidence
An economic indicator that measures the degree of optimism or pessimism that consumers feel about the overall state of the economy and their personal financial situation.
Cultural Fit
The alignment between an individual's beliefs, values, and behaviors and the core values and culture of an organization.
Environmental Scanning
The process of systematically collecting, analyzing, and interpreting data about trends, events, and conditions in the environment that might affect an organization's future.
Consumer Ethnocentrism
The belief held by some consumers that purchasing foreign-made products is wrong or harmful to the local economy.
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