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For each historical identification question, define the term and briefly describe its historical significance.
Machiavelli's The Prince
Market Development
A marketing strategy that focuses on selling existing goods and services to new customers.
Market Penetration
The process or strategy of entering a market and establishing a significant presence within that market.
Product Development
The process of bringing a new product to market, including idea generation, design, and manufacturing.
Marketing Objective
A specific, measurable goal that a company aims to achieve through its marketing efforts.
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