For Each Historical Identification Question, Define the Term and Briefly

question 86

Short Answer

For each historical identification question, define the term and briefly describe its historical significance.
Vasco da Gama and Calicut

Grasp the concept of qualitative and quantitative data and its analysis in marketing research.

Understand the concept of market segmentation and its significance in marketing.

Identify the factors that influence consumer purchasing decisions.

Grasp the role and impact of competitive advantage in marketing.

---

Definitions:

Frontal

Pertaining to the forehead or the front part of the body; in anatomy, it often refers to the frontal bone or lobes of the brain.

Transverse

Transverse refers to a direction or plane that lies at a right angle to the longitudinal axis of the body or an organ.

Group Structure

The organized system of roles, norms, and relationships within a group that shapes members' interactions and the group's functioning.

Primary Groups

Small, closely knit social groups characterized by intimate, face-to-face interaction and long-term relationships.