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Figure 21-18
-Refer to Figure 21-18.Assume that the consumer depicted in the figure faces prices and income such that she optimizes at point B.According to the graph,which of the following would cause the consumer to move to point A?
Marketing
The process of promoting, selling, and distributing a product or service, including market research and advertising.
Product-Mix
The total range of products that a company offers to sell, including all its product lines, variants, and items.
New-Product Characteristic
Features or attributes that define a newly launched product, distinguishing it from existing products in the market.
Potential Customer's Needs
Represents the specific requirements or preferences of potential buyers that businesses aim to meet with their products or services.
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