For Each Historical Identification Question, Define the Term and Briefly

question 24

Short Answer

For each historical identification question, define the term and briefly describe its historical significance.
Thomas Edison and Joseph Swan

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Definitions:

Consumer Purchase Decision

The method in which people choose, buy, utilize, and discard products and services.

Preference Development

The process by which consumers or buyers develop a liking or selection for certain products or brands over others through marketing, experience, or information gathering.

Alternative Evaluation

The process of assessing the advantages and disadvantages of different options before making a purchasing decision.

Consumer Purchase Decision

The process a consumer goes through in choosing a particular product or service, influenced by internal and external factors.