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A "generalized cell" is
Buzz
The excitement and conversations created by consumers around a brand, product, or event, often through word-of-mouth.
Marketspace
A virtual space where companies and customers interact digitally for buying and selling products or services.
Word-Of-Mouth Behavior
The act of consumers sharing their experiences with a product or service with others, the most authentic and powerful form of marketing as it is based on personal experience and trust.
Viral Marketing
A marketing strategy that relies on individuals sharing content with others, leading to exponential exposure and influence.
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