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Talk about:
-Philosophical Transactions
Hype
An intense promotional or advertising campaign designed to create excitement or interest in a product, service, or concept.
Buzz
Informal communication that generates excitement, anticipation, or speculation about a product, service, or concept.
Comparative Ads
Advertising strategies where a brand directly compares its product or service to a competitor's offerings to highlight its superiority.
Dominant Brand
Dominant Brand represents a product or company that holds a principal position within its market or category, often exhibiting a significant share of market sales and consumer loyalty.