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What role did monks and nuns play in early medieval society? Do you agree with the text's assessment that "monks became the new heroes of Christian civilization"?
Advertising Equivalency Value
An estimated monetary value assigned to non-paid media exposure, based on what the exposure would have cost if it were paid advertising.
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A marketing concept where brand awareness is generated through word-of-mouth, customer experiences, or organic mentions rather than through paid advertising.
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Refers to Social Networking Services, platforms where users can build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds, or real-life connections.
Call To Action
A phrase or instruction used in marketing to provoke an immediate response or encourage an immediate sale, such as "Buy now" or "Click here".
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