Instructions: Please Define the Following Key Terms

question 63

Short Answer

Instructions: Please define the following key terms.Show Who? What? Where? When? Why Important?
-Code of Hammurabi

---

Definitions:

Buying Center

A group of individuals within an organization who are responsible for making purchase decisions, often involving members from different departments to ensure diverse perspectives.

Purchase Decision

The cognitive process leading a consumer to select a product or service among alternatives, based on various factors including need, desire, and affordability.

Consumer Decision-making

The process by which consumers identify their needs, gather information, evaluate alternatives, and make the purchase decision; a crucial aspect of marketing and sales strategies.

Steps

Sequence of actions or procedures followed to achieve a particular end.