Please Define the Following Key Terms

question 61

Essay

Please define the following key terms. Show Who? What? Where? When? Why Important?
-Hyksos

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Definitions:

Retailing Mix

The combined tactics a retailer uses to stimulate interest and encourage purchases, including product assortment, price, promotion, and place.

Merchandise

Goods or items that are bought, sold, or traded; often referred to in the context of retail sales.

Retail Positioning Matrix

A strategic tool used to categorize retailers based on the breadth of their product assortment and the level of customer service provided.

Retailing Mix

The combination of factors that a retailer uses to satisfy customer needs and influence their purchase decisions, including product, price, place, promotion, people, process, and physical evidence.