The Doctrine That Eased Cold War Tensions in the 1970s

question 14

Multiple Choice

The doctrine that eased Cold War tensions in the 1970s is known as

• A)containment.
• B)détente.
• C)mutually assured destruction (MAD).
• D)Star Wars.
• E)the domino theory.

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Definitions:

Co-consumers

Other customers present during one's buying or consumption experience, influencing one's perceptions and behavior.

Brick-and-Mortar

Refers to traditional physical stores and businesses that operate in a building or other physical location, as opposed to online or virtual spaces.

Shopping Experience

The overall perception and feeling evoked from interacting with a retail environment during the purchase of goods or services.

Co-consumers

Other consumers present in a service or retail environment that can influence an individual's consumption experience.