Talk About: -The Acropolis

question 12

Essay

Talk about:
-the Acropolis

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Definitions:

Brand-loyal

Refers to consumers who consistently purchase the same brand over alternatives due to preference, satisfaction, or perceived value.

Price-sensitive

Describes consumers or markets that are highly responsive to changes in prices, where demand significantly fluctuates with price adjustments.

Family Brand

A firm’s own corporate name used to brand its product lines and products.

Perceived Value

The value a consumer believes a product or service has, based not only on its actual utility but also on intangible factors.