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The Delian League
Problem Recognition
The stage of the buying process in which consumers recognize a gap between their current situation and a desired end-state.
Buying Process
The series of steps a consumer undergoes, from recognizing a need to purchasing a product or service.
Information Search
The process of seeking out data and insights relevant to a specific question or decision, often a step in consumer behavior before making a purchase.
Evaluative Criteria
Standards or benchmarks customers use to judge the features or benefits of different products or services before making a decision.
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