Examlex
In his Philippics, Demosthenes
Strategic Planning
A systematic process for envisioning a desired future and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, often described as the four Ps: product, price, place, and promotion.
Executive Summary
A brief but comprehensive overview of a business document or proposal, highlighting its key points and conclusions.
Licensing
A business arrangement where one company gives another company permission to manufacture its product for a specified payment.
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