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Willing To Pay
The maximum amount a consumer is prepared to spend on a good or service, reflecting the perceived value or utility gained from the purchase.
Ticket
A token or voucher that entitles the holder to admission to an event, activity, or service.
Consumer Surplus
the difference between what consumers are willing to pay for a good or service and what they actually pay.
Market Price
The price at which a product or service is sold in the open market, determined by supply and demand.
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