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Market Growth Rate
The increase in the size or sales of a specific market over a set period of time, often expressed as a percentage.
Market Share
The portion of a market controlled by a particular company or product, expressed as a percentage of total sales in that market.
High-Growth Markets
markets characterized by a significant rate of growth, often offering substantial opportunities for investment and business expansion.
BCG Matrix
A strategic business tool designed by the Boston Consulting Group to aid companies in analyzing their business units or product lines based on market growth and market share.
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