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Consumer Segments
Distinct groups of people within broader markets, divided based on similar needs, desires, and consumer behaviors.
Enculturated
The process by which individuals learn and acquire the characteristics, norms, values, and behaviors of their culture through socialization.
Acculturated
The process in which an individual or group adopts the cultural traits or social patterns of another group.
Consumption Patterns
Consumption patterns refer to the habitual behavior of consumers in purchasing and using goods and services, which can be influenced by factors such as income, preferences, and socio-cultural values.
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