Talk About: -​Leon Blum

question 35

Essay

Talk about:
-​Leon Blum

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Definitions:

Concept Testing

The process used to evaluate consumer response to a product idea before it is introduced to the market.

Reverse Engineering

Involves taking apart a competitor’s product, analyzing it, and creating an improved product that does not infringe on the competitor’s patents, if any exist.

Market Testing

The process of evaluating a new product or service in limited market segments before a full-scale launch, to assess its appeal and potential success.

Potential ROI

The anticipated return on investment, a measure of the profitability of an investment relative to its cost.