Examlex
What did the Zhou brothers reinstate to stabilize the Song Dynasty?
Peripheral Route
A method of persuasion that relies on cues outside of the message content itself, such as the attractiveness or credibility of the source.
Central Route
A method of persuasion that involves deeply processing the content of a message, focusing on the argument's quality.
Endorsing
The act of giving public approval or support to something or someone.
Cognitive Dissonance Theory
The psychological conflict resulting from incongruous beliefs and attitudes held simultaneously, leading to a state of mental discomfort that individuals strive to reduce.
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