Examlex
What was the purpose of the Regulating Act passed by the British Parliament?
Impressions
A tactic designed to measure the impact of news coverage that assumes that the number of subscribers to a publication or viewers/listeners to a broadcast is equal to the audience reached with a news item or story they placed.
Global PR Practitioners
Public relations professionals who specialize in planning, managing, and executing communication strategies on a worldwide scale.
Paying For News Coverage
Paying For News Coverage refers to the unethical practice of compensating media outlets or journalists to secure favorable news stories without disclosing the payment.
Ethical Issue
A problem or situation that requires a person or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).
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