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How did the first Zhou rulers justify their overthrow of the Shang?
Counterconditioning
A behavior therapy technique where an unwanted behavior or response is replaced with a more desirable one by associating the unwanted behavior with a new, more positive stimulus.
Classical Conditioning
A learning process in which a natural response becomes associated with a previously neutral stimulus by repeated pairing.
Shaping
A method of behavior training in which reinforcement is given for progressively closer approximations of the desired target behavior.
Behavior Modification
A therapeutic approach that seeks to change undesirable behaviors through the use of positive or negative reinforcement.
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