How Did the First Zhou Rulers Justify Their Overthrow of the Shang

question 44

Multiple Choice

How did the first Zhou rulers justify their overthrow of the Shang?

• A)by maintaining strict surveillance over the people
• B)by introducing the concept of the mandate of heaven
• C)by convincing the people that they ruled through a mandate from heaven
• D)by keeping most of the population illiterate and tied to the land
• E)by monopolizing the trade in metals, salt, and silks

Recognize the role of attitudes in decision-making processes.

Understand the concept of dual attitudes and their implications.

Identify mechanisms through which attitudes can be changed.

Understand the impact of filter bubbles on attitudes.

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Definitions:

Vertical Marketing Systems

A coordinated approach to marketing and distribution in which members at different levels of the supply chain work closely together.

Channel Economies

Cost savings realized through efficient distribution channel management, leading to reduced expenses and improved profitability.

Retailer-sponsored Cooperatives

are partnerships formed by retailers to achieve economies of scale through bulk purchasing, marketing, and distribution.

Dual Distribution

A marketing strategy where a company sells products or services through two or more different distribution channels, often simultaneously.