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What significant change was implemented in 2002 across the European Union?
Aim of Marketing
The primary goal of marketing activities, which is to identify and meet the needs and wants of customers profitably.
Customers
Individuals or entities that purchase goods or services from a business, playing a central role in its success.
Value
The importance, worth, or usefulness of something to a consumer, often influencing their purchasing decisions.
Ethical Firms
Companies that operate in ways that are morally right, adhering to principles of fairness, honesty, and respect for individuals and the environment.
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