Instructions: Identify the Following Terms

question 5

Short Answer

Instructions: Identify the following terms.
1968 Prague Spring

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Definitions:

AIDA Model

A marketing framework that outlines the customer journey from Awareness, Interest, Desire, to Action.

Mass Communication

The process of creating, sending, receiving, and analyzing messages to large audiences via media channels.

Supply Chain Integration

The process of coordinating and aligning the processes and activities within and across companies in a supply chain to improve the flow of goods, services, and information.

Extended Enterprise

A concept referring to a company's network including its suppliers, distributors, and customers, considered integral to its success.