Examlex
The rate of return on a stock considers the price change but not dividend income.
Public Purchase
The process by which government departments or entities acquire goods, services, and works from private sector companies.
Reference Groups
Groups that individuals compare themselves to for guidance in forming attitudes, beliefs, values, or behaviors.
Consumer
An individual who purchases goods and services for personal use.
Business Marketers
Professionals who specialize in promoting and selling products or services to other businesses, rather than individual consumers.
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