Examlex
An active portfolio strategy is premised on
Consumer Trial
The process or strategy of encouraging new customers to try a product for the first time.
Free Samples
Small portions or quantities of a product given away for free to promote or test its effectiveness.
Barriers to Adoption
Factors or obstacles that prevent potential customers from adopting a new product, service, or technology.
Risk
The potential for losing something of value, which can be financial, physical, emotional, or otherwise, often assessed in terms of likelihood and impact.
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