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Unsystematic risk
Marketing Intermediaries
Organizations that assist in moving goods and services from producers to consumers.
Pulling Strategy
A marketing strategy that aims to create demand for a product or brand that encourages consumers to seek it out, often through promotions and advertising.
Pushing Strategy
A marketing strategy that involves taking a product directly to the customer via distribution channels to ensure visibility and accessibility.
Inbound Telemarketing
A form of marketing where a company receives calls from customers or potential customers, typically for orders or customer service.
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