Examlex
Technician A says diesel engines can be used in a hybrid powertrain. Technician B says a gasoline engine is normally used in hybrid powertrain. Who is correct?
Encoding/Decoding
A theory in cultural studies and media analysis that examines the process by which a message is created (encoded) by the sender, transmitted, and then interpreted or decoded by the receiver.
Hypodermic Needle Theory
A communication theory suggesting that media messages are injected directly into the brains of a passive audience, influencing their behaviors and beliefs directly.
Active Audience
The concept that media consumers do not passively accept content but actively interpret and integrate it according to their own cultural backgrounds and experiences.
Decoding
The process of interpreting or making sense of a message or information received.
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