Examlex
A quasi-contract is another term for a bilateral contract.
Marketplace
An open space or online platform where buyers and sellers come together for the exchange of goods and services.
AIDA Plan
A marketing strategy that stands for Attention, Interest, Desire, and Action, guiding advertisers in capturing the audience's journey from awareness to purchase.
Product Benefit
refers to the advantage or positive outcome that users gain from using a product.
FTC Guidelines
Rules or regulations issued by the Federal Trade Commission that govern the conduct of business and advertising practices in the United States to protect consumers.
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