The Following Are Excerpts from Advertisements Printed in Various Magazines

question 45

Essay

The following are excerpts from advertisements printed in various magazines. Which, if any, are warranties?
Chrysler "Town and Country" Minivan - The advertisement says "One test drive and even the most discerning luxury car owners realize they don't have to compromise anything to own a vehicle that's startlingly practical. Least of all, their standards." The advertisement mentions that "BMW's, Mercedes, Acura's, Jaguar's, Lincoln's, Cadillac's... are being traded in for the Chrysler... Minivan." ( National Geographic Magazine , March 1994)

General Motors "Sonoma Highrider" truck - "The new Highrider package is designed to handle the kind of trouble you'll find off-road... You sit high. Look good. Ride smooth." ( National Geographic Magazine , March 1994)
Ford "Escort" - "You can explain Escort's popularity in one word... Value... (also)... Because your security is our priority." ( National Geographic Magazine , March 1994)
Toyota "Sienna" - "Now you can sleep at night. With its five-star rating in government crash tests and a "Best Pick" by the Insurance Institute for Highway Safety, the Toyota Sienna gives you one less thing to worry about. So now you are down to only 999,999." ( People Magazine , May 1999)

---

Definitions:

Fixed Cost

A fixed cost is an expense that does not change with the level of production or sales, such as rent, salaries, and insurance.

Board Game

A tabletop game that involves counters or pieces moved or placed on a pre-marked surface or "board," according to a set of rules.

Break-Even Default Percent

A financial metric indicating the percentage of default at which an investment breaks even, factoring in recovery rates and the probability of default.

Variable Cost

A cost that changes in proportion to the level of output or activity in a business.